2_ABOUT.jpg
 

HARRISON SCHAAF

-

Los Angeles & Beijing

Having worked together on many projects over the course of several years, Robert and Harrison finally turned the lens back on the photographer himself. In 2016, they collaborated to provide clarity in Harrison's business direction and create a brand that could properly showcase his immersive photography. 

-

BRAND STRATEGY

Brand Identity DESIGN

WEBSITE

Social media strategy

 
RFA_Portfolio background 2017 2.png

Brand workshops

One of the main challenges to Harrison's workflow was his versatility. Like many independent professionals, he was capable on many fronts and could execute in many capacities, but lacked the clear storytelling that could position him for the type of work he wanted and away from what he did not. A major part of the goals for a brand consultation are to create a business's own definition; on content, and in services. If you do not define yourself, your clients will create a definition for you based on their needs.

 
 

Visual Inspiration

Harrison is drawn to high contrast imagery with a singular statement: exciting locations, travel, outdoor sports, aeronautics. His image choices were unique for this practice: they were not only representative of ideas, but of an aesthetic reflected in his work.


s_w11_11010575.jpg
tumblr_m5vw22N4Di1qewxmoo1_500.jpg
5191564285_509b342ebe_b.jpg
298744_2091451760259_1064190131_31974372_4255278_n.jpg
1.jpg
1278131_689144817766849_1457090205_o.jpg
tumblr_lr25yneTdn1r1p43yo1_500.jpg
national-geographic-traveler-photo-contest-2012-20.jpg
1174968_687299157951415_718949606_n.jpg
UzNsJnc.jpg
95475261933f8c861fc3b010c91efc5b111708a8_m.jpg
 
 

 

Strategy

Elevator Pitch

Harrison Schaaf is a director and cinematographer who creates visual narratives with a focus on immersive and exciting experiences.

 

Expanded Description

By seeing a project from creative concept to fulfillment – from logistics to cinematography to sound and editing – Schaaf is able to execute clean and comprehensive visual stories.

 

Brand Goals

Autonomy: continued ownership of workflow

Creativity: an active role in concept development

Excitement: Better client, better projects, experiential capital

 

Buzz Words & Catch Phrases

Immersive, comprehensive, narrative, bold, compelling, exciting, experience, "field notes."

 
 

Approach

Position business around visual storytelling. Target clients that need immersive storytelling with a focus on travel, the outdoors, and exotic locations by positioning as a specialist in this type of content. Develop a design system that supports this. Streamline and package services for a faster, cleaner onboarding process.

 
 

 

DESIGN

Design was then driven by two things: a need to properly showcase the work in Harrison's portfolio, and an evocation of the type of work he was hoping to create in the future. Most often, clients hire for what they already see.

 
 
HS Logo.jpg
 

Logo

 
 
HS logo mark.png
 

LOGO ICON

 
Screen Shot 2017-12-18 at 5.35.38 PM.png

Typography in USe

A combination of DIN Condensed and Proxima Nova gives a bold, semi-militaristic feel. The descriptions of his projects, told in first person, feel like field notes or journal entries.

 

COLOR

 

Website

An immersive set of rotating image backgrounds define the landing page

Website

Works are showcased via large imagery with overlay titles

Website

Each Film project opens on a large video that throws viewers right into the work

 

An example of Harrison Schaaf's work