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KING

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New York City

In 2016, Robert worked closely with the founders of King to develop a visual identity that matched their passion, cuisine and personalities. Their ingredient-led dishes are seasonal, simple, and uniquely nostalgic. And their business atmosphere is both relaxed and considered: a direct result of the team's charming personalities.

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BRAND STRATEGY

Brand Identity DESIGN

PRINTED MATERIALS DESIGN

Artworks & Illustrations

Signage

business pitch

WEBSITE

 
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Brand workshops

Over the course of several months, Robert met with the founders to discuss and articulate their inspirations, passions, dreams, fears, and business plan. They sampled dishes, told stories from childhood, and compiled a moodboard to reference throughout the buildout process. These workshops built the foundation for the design process, and gave direction to their business.

 
 

Visual Inspiration

Certain themes became clear from the workshops and inspirations: a celebration of all that is natural, warm, pure, and simple. King will be ingredient-led, open, generous, and considered.


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Strategy

Elevator Pitch

King is a New York City restaurant serving a daily-changing menu of seasonal, simple food with influences from Southern France and Italy.

 

Year Opened

2016

 

 

Brand Goals

Create a high-quality dining experience, improving expectations for dish quality and seasonality.

Establish a close-knit team; the King family.

 

Buzz Words

Simple, intimate, open, warm, natural, comfortable, generous, considered, seasonal.

 
 

 

DESIGN

To create a blend of comfort and consideration, a simple use of color and typography was paired with hand-written elements and artistic explorations.  Colors evoke golden, warm light. A single typeface is used to emphasize simplicity. Menus, signage, and printed materials are adorned with hand-painted artworks and lettering.

 
 
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Logo

 

TYPOGRAPHY

 

COLOR

 

MENU & COCKTAIL MENU

 

Post Card

 

check presenter

 

STOREFRONT FLAG

 

Business Card

 

Special events menu

 

Restaurant Signage

 

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a look inside the restaurant

Photography courtesy of King

 

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THE DESIGNS IN ACTION

As Seen on Instagram


WEBsite